Rainer’s Bavarian Grill – The Coca Cola Festival Can
Gourmet Express Mobile Catering is in the process of securing a new trading spot in Potters Bar for their festival ‚can‘.. of course Bavarian themed. The landlord seeks to have their food stand on his premises on Friday this week. Gourmet Express Mobile Catering’s concern is to establish whether or not the Pub in Potters Bar will actually benefit from the ‚luxury‘ of having Rainer’s Bavarian Grill food stand offering traditional Bavarian food & drink such as Schnitzel and Potato salad and beers to their customers. “ It should be of mutual interest. We, for our part, cannot afford a false economy. If a promised crowd don’t come to this pub on a weekend we won’t come either, “ Stefan Schenkelberg explained and added „I have been through a hard school, so I know what I am talking about. We all know the all-famous-saying we don’t want to flog a dead horse.“
„Of course we are most excited about this, yet we are cautious.“ Stefan points out when asked about the future for the can which now looks set to involve a switch from market attendances (as in the past) towards pub and Oktoberfest events.
The market research is running at full speed and everyone of the team is looking forward to a possible re-start of Gourmet Express Mobile Catering in a new setting from the beginning of July at a pub in Potters Bar.
A bit of history to explain their passion for ‚health through innovation‘ without risking to adversely affect the company’s CI:
They call it Identity cascade. This is explained in a four-pillar-strategy approach:
- Business continuity: Since Gourmet Express Mobile Catering’s Giant Coca Cola Can food stand was established every trading mission was closely tied to their fundamental aims and goals to serve authentic German dishes in the most health conscious way. Their innovative approach has let the company stand out from the common crowd. Coca Cola, in it’s early ages, was tied closely with Germany’s grilled food. Up until today they are known to be advocates of German food (see http://www.coca-colacompany.com/food/german-sauerbraten-or-german-pot-roast). There are indeed (would you believe?) some commonalities in terms of the ability to continuity and health conscious produce; Coca Cola as a world leading soft drinks manufacturer has developed over time to become innovative as they are constantly developing new products ..not to forget to mention their new lower calorie drink ‚Coca Cola Life‘
- Personification: They are the national street food leader with the Coca Cola branded food stand powered by a passion to invent and an unceasing commitment to advancing the way the world connects where good food and healthy cooking methods are their guarantor to succeed in their endeavors.
- Artistic Intelligence: They attempt to highlight the special character of artistic intelligence, which manifests itself in painting and performance as well as in fashion and particularly in cooking. The company’s philosophy is: „Outside dining experience with atmosphere“ and exactly at this point Gourmet Express Mobile Catering’s innovative approach has and will continue to be supported.“ This rather programmatic sentence fits in well with the Corporate Identity of their catering stand, in their mission to make possible the experience of fun and food.
- Cultural Responsibility: Yet another criterion of their CI. The Bavarian themed set up with the image of Bavarian’s most famous restaurant ‚The Hofbraeuhaus‘; Making good food even better through the right presentation of the culture is what they see as their cultural contribution and the raison d’être of their activities.
Rainer’s Bavarian Grill, the latest edition of it, will be attracting visitors to the Pub and will also be available with its own particular delicacies.
Guten Appetit and of course PROST!