Gourmet Express Mobile Catering re-visited their policies on Rainer’s Bavarian price structure. As a result they will shift from location-based to uniform pricing and end low-price policies for certain London markets, raising prices on the Walthamstow market to match with the Cabbages & Frocks Market in Marylebone.
How customers respond to the price and discount changes is an open question. In August, the company started their new operation on the Cabbages & Frocks market. Customers responded well to the prices and the services, and the different prices on Walthamstow market was no longer to be justified.
„We are not competing with other food outlets as we offer luxury at our stall. For the privilege of this we feel we can no longer afford to sell our high quality food cheaply. It’s the service that matters and Gourmet Express Mobile Catering certainly has adapted a high standard for a street food vendor.“ Stefan Schenkelberg explains.
In addition our business has been aiming for the last month to offer services to local businesses and their lunch time needs. The proper ‚vehicle‘ to introduce a lunch time delivery service is yet to be decided. Just East, as the online food order service, is certainly one of their vehicles to chose from. A survey aimed to establish the viability of serving businesses around London Liverpool Street will be conducted in September. Because Rainer’s Bavarian Grill is situated in London Walthamstow they are in the centre of a perfect public transport sytem to be able to deliver their services even as far away as Liverpool Street Station. They are confident that their market research will prove that the inclusion of offices to target as far as Liverpool Street area is a most profitable solution to grow Rainer’s Bavarian Grill.
Changes will take effect from the 1st of September 2016.
The Business Development Team @Rainer’s Bavarian Grill