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price structure refined

Gourmet Express Mobile Catering re-visited their policies on Rainer’s Bavarian price structure. As a result they will shift from location-based to uniform pricing and end low-price policies for certain London markets, raising prices on the Walthamstow market to match with the Cabbages & Frocks Market in Marylebone.

quality before quantity
quality before quantity
the stall
Wurst means quality, in Germany that is..

How customers respond to the price and discount changes is an open question. In August, the company started their new operation on the Cabbages & Frocks market. Customers responded well to the prices and the services, and the different prices on Walthamstow market was no longer to be justified.

new menu prices

„We are not competing with other food outlets as we offer luxury at our stall. For the privilege of this we feel we can no longer afford to sell our high quality food cheaply. It’s the service that matters and Gourmet Express Mobile Catering certainly has adapted a high standard for a street food vendor.“ Stefan Schenkelberg explains.

customer picture
customers at Rainer’s Bavarian Grill

In addition our business has been aiming for the last month to offer services to local businesses and their lunch time needs. The proper ‚vehicle‘ to introduce a lunch time delivery service is yet to be decided. Just East, as the online food order service, is certainly one of their vehicles to chose from. A survey aimed to establish the viability of serving businesses around London Liverpool Street will be conducted in September. Because Rainer’s Bavarian Grill is situated in London Walthamstow they are in the centre of a perfect public transport sytem to be able to deliver their services even as far away as Liverpool Street Station. They are confident that their market research will prove that the inclusion of offices to target as far as Liverpool Street area is a most profitable solution to grow Rainer’s Bavarian Grill.

Marylebone trading
Marylebone trade
Bavarian themed
Bavarian themed

Changes will take effect from the 1st of September 2016.

The Business Development Team @Rainer’s Bavarian Grill

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Walthamstow Market has lots to offer….

Some impressions of the market..

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Just a few traders around our own stall. Oh, I forgot, there is one more I should mention..

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…so common bargain hunters. And there are clothes, further up the road.

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p style=“text-align:left“>Enjoy the browsing…

Warm regards,
Stefan Schenkelberg
Founder
Gourmet Express Mobile Catering

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Marylebone trade

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p style=“text-align:left“>Day one of our new Saturday taste buds spoiling at this wonderful market in the London Borough of Westminster proved to be successful and also well-timed.

The Walthamstow Market in the London Borough of Waltham Forest has more a character of a flea market with cheap and very cheap goods for bargain hunters whereas Marylebone offers bedazzled visitors with quality materials, the finest fabrics and sophisticated details. Food stalls are painstakingly selected and we believe a Bavarian themed food stand fits well with the quality conscious visitors of the Marylebone market.

In terms of footfall East London’s Walthamstow market impresses by a large majority of foreigners. Mainly, as far as our demographic survey revealed when we looked at customers to our food stall, from Eastern Europe, places like Romania, Poland and Turkey. A few German people also visited our stall.

This week, the beginning of the school holidays, showed a substantial decline in Walthamstow for us and… we were even and at times struggling.

We look forward to day 2 of the Cabbages & Frocks market this coming Saturday and would like to invite you and your family to join us at Rainer’s Bavarian Grill where we offer again a variety of Gourmet food items from our flagship kitchen; Rainer’s Bavarian Grill is housed in a 10.2 feet high Giant Can.

 Warmest regards
Stefan Schenkelberg
Founder – Business Development

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